Strategy

Presented in October 2022 on the occasion of a Capital Markets Day, the Beyond22-25 strategic plan leverages Edenred's B2B2C model to realize the Group's vision: to be the everyday platform for people at work.

Since 2016, Edenred has successfully disrupted its business model taking a four-pronged approach

  • Extension and diversification of its portfolio of solutions, focusing on high-potential markets
  • Technology leadership, enabling the creation of a unique, fully digital platform
  • An optimized go-to-market strategy accelerating market penetration, particularly in the SME segment
  • An ESG commitment based on an ambitious CSR policy and virtuous solutions

As a result of this radical transformation, Edenred delivered a very good performance overall in the 2016-2022 period, enabling it to reach another dimension

  • Sustainable growth, with total revenue multiplied by 1.8
  • Profitable growth, with EBITDA almost doubling and net profit, Group share multiplied by 2.2
  • Job-creating growth, with headcount rising from 7,200 to 12,000
  • Deployment of an ambitious CSR policy based on extra-financial objectives, which notably form part of the achievement criteria for free share allocation plans and are embedded in the conditions of several financing instruments
  • Inclusion in the CAC 40 ESG index
 

The Beyond22-25 plan is based on a vision: to be the everyday platform for people at work in 3 dimensions

  • Beyond Food

    Continuing to extend Employee Benefits beyond food.

  • Beyond Fuel

    Accompanying Fleets in the energy transition and continuing to roll out value-added services beyond fuel cards.

  • Beyond Payment

    Offering integrated solutions beyond Corporate Payment automation.

Bertrand Dumazy Chairman & CEO of the Edenred Group

Our strategic plan, Beyond, is designed to take full advantage of our B2B2C digital platform business model.

A plan built around three priorities: Scale, Extend, Expand

Edenred operates in markets that are still largely underpenetrated and that therefore harbor considerable growth opportunities, reinforced by widespread adoption of new behaviors. Against this backdrop, the Group intends to leverage to the full its unique global platform advantage by developing a common approach in each of its business lines based on three priorities:

  • Scale the Core – grow further in its existing markets, which are still largely underpenetrated, notably by capitalizing on a segmented go-to-market strategy, cross-selling and up-selling in its client portfolio, and increasing user monetization.
  • Extend Beyond – accelerate the Beyond Food, Beyond Fuel and Beyond Payment strategies by launching and deploying more value-added services for its clients, partner merchants and users.
  • Expand in New Businesses – expand into promising new geographies, such as the United States, the world’s largest economy.

Beyond22-25, Edenred's strategic plan

Bigger financial and extra-financial ambitions

The Beyond22-25 strategic plan will drive sustainable and profitable growth and generate high levels of free cash flow over the 2022-2025 period. It is underpinned by an ambitious financial trajectory with higher annual financial targets than for the previous plan. Edenred also stepped up the objectives of its "Ideal" CSR policy, with the aim of becoming, by 2030, an employer of choice and a true Company for Good through its solutions that encourage more virtuous and responsible behaviors.
 

Annual like-for-like EBITDA growth  > +12%
Annual free cash flow/EBITDA conversion rate > 70%
Commitment to net zero carbon by 2050 in line with SBTi1 targets

 

1Science-Based Targets initiative, including scopes 1, 2 and 3a