Strategy

Unveiled in November 2025 on the occasion of a Capital Markets Day, the Amplify25-28 plan aims to leverage the full potential of the mission-critical infrastructure that the Group has successfully developed over the past ten years: a best-in-class global platform dedicated to employee benefits and engagement, professional mobility, and B2B payments.

Over the past decade, we have set the foundations of who we are today, with: 

  • A leadership position “at scale”
  • In large, growing and vastly underpenetrated markets
  • A proven growth engine outpacing market dynamics
  • An unrivalled sales machine
  • The largest depth of solutions’ portfolio
  • A resilient and recurring revenue model
Bertrand Dumazy Chairman & CEO of Edenred

Building on the deep transformation we have undergone over the past ten years and the relevance of our solutions in vast, growing, and largely underpenetrated markets, we intend to amplify the huge potential of our global digital platform.

Now it's time to Amplify

Amplify25-28 is our new strategic plan to continue generating profitable and sustainable growth for the next three years and beyond, focusing on a dual ambition: more users and greater revenue per user.

We aim at amplifying all that we have built over the past 10 years, through 3 pillars:

  • Attract new clients in underpenetrated markets
  • Enrich our portfolio of solutions and accelerate cross-sell and upsell
  • Activate our audience and deliver new services to merchants

Amplify25-28, Edenred's strategic plan

Edenred is pursuing its transformation journey through the scaling of its digital platform; strategic investments in product & technology to leverage the full power of Data and AI, strengthening its technology leadership.

In doing so, we aim to maximize our ability for convergence, scale, and innovation. And we have the fire power for potential acquisitions. 

With Amplify25-28, Edenred is best positioned to succeed, leveraging its unmatched B2B2C platform at scale to deliver total revenue of over €5bn by 2030.

Medium-term annual targets

  2026 2027 2028
EBITDA (LFL growth) 2-4% +8-12%
EBITDA (intrinsic LFL growth) +8-12%
FCF/EBITDA conversion rate1 ≥ 65%

1 At constant regulation and methodology