Beyond22-25, the Group’s new strategic plan, was unveiled at the Capital Markets Day in October 2022. It lays out Edenred’s roadmap for the next three years based on a clear, overarching vision: to be the everyday platform for people at work.
Beyond22-25 follows on from two strategic plans – Fast Forward (2016-2018) and Next Frontier (2019-2022) – that profoundly transformed all aspects of the Group, resulting in:
A diversified portfolio of solutions
Consolidated technology leadership
Increased market penetration
Strengthened CSR commitments
Today, the Edenred platform connects more than 52 million users and 2 million partner merchants via some 1 million corporate clients. Leveraging favorable megatrends, and in line with the Group’s purpose – “Enrich connections. For good.” – the Beyond22-25 plan is making Edenred the everyday platform for people at work. Today, this state-of-the-art, flexible and scalable digital platform offers the best experience on the market and drive more responsible behavior. It spans three priorities.
Scale the core: more clients and business excellence
We aim to accelerate growth in our core businesses, in markets that are still largely underpenetrated. To achieve this, we will notably implement a segmented go-to-market strategy, leverage our existing client portfolio, and increase user monetization.
Extend Beyond: more services
The aim of this priority is to enrich the service offering for our clients, partner merchants and users beyond the scope of our core business lines, extending:
Beyond Food (employee benefits beyond food)
Beyond Fuel (fleet and mobility solutions beyond fuel)
Geographic expansion is another important component of our strategy. As part of Beyond, we particularly aim to expand into promising new geographies, such as the United States and Africa.
Initiatives to achieve this could include deploying local solutions in other countries and carrying out bolt-on acquisitions.
Beyond22-25 - Edenred's strategic plan through 2025
Concrete financial and non-financial targets
The Beyond22-25 strategic plan puts the Group on a more ambitious financial trajectory than ever for the period 2022-2025. It also includes a strong focus on environmental, social and governance aspects, reinforcing the ambition of our “Ideal” CSR policy. By 2030, we now aim to strengthen our employer of choice and Company for Good status through our solutions that encourage more virtuous and responsible behaviors.
Beyond22-25: a strengthened global ambition
Annual like-for-like EBITDA growth
Annual free cash flow/EBITDA conversion rate
Commitment to net zero carbon by 2050 in line with the SBTi1 standard