Beyond22-25 strategy

Edenred accelerates with a new chapter of growth

Beyond22-25, the Group’s new strategic plan, was unveiled at the Capital Markets Day in October 2022. It lays out Edenred’s roadmap for the next three years based on a clear, overarching vision: to be the everyday platform for people at work.

Beyond22-25 follows on from two strategic plans – Fast Forward (2016-2018) and Next Frontier (2019-2022) – that profoundly transformed all aspects of the Group, resulting in:

Bertrand Dumazy
Bertrand Dumazy Chairman and Chief Executive Officer of the Edenred group

Our Beyond strategic plan is designed to take full advantage of our B2B2C digital platform business model.

Today, the Edenred platform connects more than 52 million users and 2 million partner merchants via some 1 million corporate clients. Leveraging favorable megatrends, and in line with the Group’s purpose – “Enrich connections. For good.” – the Beyond22-25 plan is making Edenred the everyday platform for people at work. Today, this state-of-the-art, flexible and scalable digital platform offers the best experience on the market and drive more responsible behavior. It spans three priorities.

Scale the core: more clients and business excellence


We aim to accelerate growth in our core businesses, in markets that are still largely underpenetrated. To achieve this, we will notably implement a segmented go-to-market strategy, leverage our existing client portfolio, and increase user monetization.

Extend Beyond: more services


The aim of this priority is to enrich the service offering for our clients, partner merchants and users beyond the scope of our core business lines, extending:

  1. Beyond Food (employee benefits beyond food)
  2. Beyond Fuel (fleet and mobility solutions beyond fuel)
  3. Beyond Payment (corporate payments beyond accounts payable)

Expand in new businesses: more geographies


Geographic expansion is another important component of our strategy. As part of Beyond, we particularly aim to expand into promising new geographies, such as the United States and Africa.

Initiatives to achieve this could include deploying local solutions in other countries and carrying out bolt-on acquisitions.

Beyond22-25 - Edenred's strategic plan through 2025

Concrete financial and non-financial targets

The Beyond22-25 strategic plan puts the Group on a more ambitious financial trajectory than ever for the period 2022-2025. It also includes a strong focus on environmental, social and governance aspects, reinforcing the ambition of our “Ideal” CSR policy. By 2030, we now aim to strengthen our employer of choice and Company for Good status through our solutions that encourage more virtuous and responsible behaviors.

Beyond22-25: a strengthened global ambition

Annual like-for-like EBITDA growth
 
>+12%
 
Annual free cash flow/EBITDA conversion rate
 
>70%
 
Commitment to net zero carbon by 2050 in line with the SBTi1 standard
 
 

Learn more about our commitments

1 Science Based Targets initiative, including scopes 1, 2 and 3a