A successful transformation
and reaffirmed ambitions
Since the launch of the Beyond22-25 strategic plan in 2022, Edenred has experienced unprecedented growth, doubling in size and exceeding its initial targets. While consolidating its leading positions in the meal voucher and fuel card markets, the Group has accelerated the extension of its service offering beyond these solutions.
"This new record year illustrates the success of our Beyond22-25 strategy and the relevance of the new solutions we offer to our corporate clients, their employees, and our partner merchants."Bertrand Dumazy
Chairman & CEO, Edenred
Thanks to its commercial dynamism and a favorable economic environment, Edenred has significantly exceeded its financial targets. Between 2021 and 2024, Edenred's EBITDA grew at an average annual rate of 24%, twice as fast as the targets set out in the Beyond plan22-25. This performance was achieved even as Edenred stepped up its technological investments over the period.
Scale the Core: strengthening existing markets
Edenred is striving to accelerate the growth of its historic businesses, in markets that are still largely underpenetrated, by adopting a segmented sales strategy that enables it to target the acquisition of new customers as well as the enrichment of the existing customer and user base with new solutions.
Extend Beyond: enriching the offering
Edenred aims to enhance its service offering for customers, merchant partners and users beyond the historical scope of its business lines:
- Beyond Food: employee benefits beyond food, linked to well-being, health, mobility, culture, reward and gift programs and now employee engagement platforms.
- Beyond Fuel: professional mobility beyond fuel, particularly in the fields of electric mobility, maintenance, toll management and fleet management.
- Beyond Payment: professional payments beyond supplier settlements, such as automated invoice processing and payment acquisition for merchants.
Expand in New Businesses: developing Edenred’s geographical presence
As part of Beyond22-25, Edenred aims to strengthen its geographic expansion by developing in promising new regions, such as Asia-Pacific and North America, Australia and the United Kingdom. To achieve this goal, Edenred is continuing to roll out its local solutions and is undertaking targeted external growth operations.
Outlook confirmed for 2025
The success of Edenred's strategy means that we can look forward to 2025 with confidence, despite an uncertain economic environment in Europe. The attractiveness of its Benefits & Engagement and Mobility business lines remains strong, while the integration and deployment of recent acquisitions, as well as development in markets that are still largely underpenetrated, are helping to fuel the Edenred group's profitable and sustainable growth.
Edenred thus confirms its objectives for 2025:
EBITDA growth (like-for-like)
conversion rate Free-cash-flow / EBITDA