Edenred China honored as Big Data Services Provider of the Year

In echo with the expo theme of this edition: “integrated data empowers new retail”, Edenred China’s CRM4.0 solution provides SME’s an ideal platform where brands are able to see all types of data like transactions, member profile, campaign performance and store KPIs. With artificial intelligence machine learning, the subsidiary provides feedback brands insights, recommendations on member recruiting, sleeping member activation guess-you-like. 

All directly benefit brands for a better sales and stickiness to their customers. Effie Xiang, Marketing Director of Edenred China, was present onsite to receive awards as well as exchanged best practices with delegates and partners from Ali Cloud, WeChat Pay or Microsoft.