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1. Position as a global leader in relatively untapped markets with excellent development prospects 1. Position as a global leader
Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting over 50 million users and 2 million partner merchants in 45 countries via roughly 900,000 corporate clients.
Edenred offers specific-purpose payment solutions for food (such as meal benefits), incentives (such as gift cards, employee engagement platforms), mobility (such as multi-energy, maintenance, toll, parking and commuter solutions) and corporate payments (such as virtual cards).
True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency, and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and softer mobility.
Thanks to its global technology assets, Edenred managed close to €30 billion in business volume in 2021, primarily via mobile applications, online platforms and cards.
Thanks to its agile, innovative approach, leading-edge technological expertise and close contact with each local ecosystem, Edenred seizes opportunities for development in all countries and all of its business lines. These offer significant potential, as the Group operates in underpenetrated markets and benefits from favorable demographic and social fundamentals, such as the formalization of the economy and increasing numbers of people in work worldwide; the impact of digitalization on the way we work, consume and interact; changes to urbanization and the way we relate to distance, which are generating more mobility needs and new ways of getting around; and lastly, global awareness of the climate emergency, which has led society to question the industrialization of farming and food production.
To connect the fast-changing world of work, Edenred monitors and analyzes economic, social and environmental trends everywhere it operates so that it can develop the required solutions.
2. A strategy of sustainable and profitable growth 2. A strategy of growth
The strategic plan “Next Frontier” (2019-2022) launches a new phase of profitable and sustainable growth. It leverages the unique nature of the Edenred platform to provide people in the world of work with the full range of services and payment solutions they need to make their working lives easier.
Edenred harnesses a virtuous business model, combining a low user acquisition cost with high levels of user adoption and retention. Operating exclusively in the working world and serving specific purposes, the Group is able to screen transactions and earmark funds for selected merchants, who appreciate the extra revenue that Edenred sends their way.
The platform model, coupled with the shift to digitalized processes and pooled support services, gives rise to significant scale effects, making it possible both to bring new solutions to market and to swiftly, extensively and cost-effectively roll out innovation and thereby generate profitable growth.
Edenred has based its strategic plan, “Next Frontier" (2019-2022), on several drivers of profitable and sustainable growth:
Scale, by continuing its pursuit of business excellence and harnessing opportunities in underpenetrated markets, while rolling out solutions in new regions and implementing a targeted M&A policy.
Innovation, a new-generation mobile experience for users through an omni-channel portfolio bringing together all Edenred solutions, developing new services and using cutting-edge technology.
Transformation, by intensifying corporate social responsibility (CSR) initiatives, inspiring a passion for customers in all employees and boosting the commitment of teams while promoting diversity.
1. At constant regulation and methodologies
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3. A business model generating strong cash flows 3. Business model
Edenred’s business model is underpinned by a profitable and sustainable growth profile with significant operating leverage. Its operations are not capital-intensive and generate substantial cash flows.
What makes the model unique is that the majority of the solutions developed by Edenred are prepaid, which leads to a structurally negative working capital requirement.
Edenred’s business model enabled it to generate funds from operations before other income and expenses (FFO) of €556 million in 2021, an increase of 19.9% like-for-like and a decrease of 17.1% as reported.
Free cash flow totaled €518 million in 2021, notably driven by the increase in float6 resulting from the good fourth-quarter performance, leading to a free cash flow/EBITDA conversion rate of 77%. Excluding the payment of the €157 million fine issued by France’s antitrust authority – against which Edenred has appealed – free cash flow was a record €675 million, compared with €640 million in 2020.
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4. Considerable technological expertise and strong innovation capacity in payments 4. Technological and innovative expertise
Continuously striving to improve user experience, Edenred has developed a leading-edge technology platform for payments. Thanks to this B2B2C platform, the Group managed close to €30 billion in business volume in 2021 via its payment solutions, thanks to transactions carried out primarily by card, mobile or online platforms.
Edenred’s technological expertise is a major competitive advantage, giving it an unparalleled capacity for innovation in its markets and a high level of agility in terms of deployment processes for value-added services, while keeping transactions totally secure.
5. A generous shareholder value policy based on a solid financial position 5. Shareholder value policy
Edenred is proposing a dividend of €0.90 per share for 2021, representing a 20% increase compared with the prior year. It marks a return to the Group’s pre-crisis progressive dividend policy defined in its Next Frontier (2019-2022) strategic plan, and is consistent with its growth profile, solid financial position and strong cash generation. The dividend will be submitted to shareholders for approval at Edenred’s Combined General Meeting on May 11, 2022. Payment of the dividend will be made solely in cash.
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6. 10,000 employees driving forward a Group committed to society 6. 10,000 committed employees
Edenred’s 10,000 employees are committed to making the world of work a connected ecosystem that is more efficient, safer and more responsible every day.
The solutions they imagine, develop and propose to corporate clients have a positive impact on their 50 million end users and promote more environmentally responsible practices, every day and over the long term. Edenred’s programs notably encourage employees to eat a balanced diet and opt for eco-friendly modes of transportation for their daily commute.
These positive impacts on society reflect the objectives set out in the Group’s corporate social responsibility (CSR) policy, “Ideal”: improve the lives of individuals, protect the planet and create value responsibly. Edenred’s employees are ambassadors for its ambitions.
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7. A responsible governance structure that creates value 7. A responsible governance
Edenred’s governance bodies guarantee the relevance and compliance of all decisions made by the Group and actions carried out as part of its strategy.
The 10-member Executive Committee brings together operational representatives from the Group's main business lines, as well as functional managers who provide expertise to support operations.
The Board of Directors strives to ensure that its membership and that of its committees is balanced in terms of independence, experience, skills, professional expertise, international exposure, age and gender.
Experience, skills and professional expertise are fundamental criteria in the selection of directors, particularly in the fields of B2B2C relationships, digital technology, international experience, finance and corporate social responsibility (CSR).
The profiles of the directors selected must be complementary, so that the combination of their individual skills and expertise covers all of the Group’s operations.
In order to support the Group’s international dimension, the Board of Directors ensures that it includes international profiles (nationality, experience). As of December 31, 2020, the Board of Directors includes two Italian citizens, one Brazilian citizen and nine members with extensive international experience.
Moreover, all directors appointed by the General Meeting (excluding the Chairman and Chief Executive Officer) are members of at least one committee of the Board of Directors.