November 25, 2015
Romania: synergy launched between Edenred and UTA
Six months after it acquired a stake in the capital of UTA, the European fuel-card leader, Edenred has unveiled the first step in establishing commercial synergies.
On November 20th, UTA and Edenred Romania jointly launched a shared commercial campaign intended to accelerate the promotion of UTA's range of products.
A major crossroads in Europe, Romania is a strategic market for fleets of heavy vehicles.
UTA's range of products, which has not been widely promoted in Romania up until now, will benefit from a new local dedicated sales team relying on Edenred's management team and network, which is solidly established in the country.
Romanian transport professionals will be offered UTA's integrated product range, including a pan-European fuel card, toll payment and other additional services such as VAT recovery and vehicle assistance and maintenance through a wide network of partners. These products are combined with tools dedicated to local clients such as a client extranet and a mobile application in Romanian.
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