The “Visual identity and graphic universe” honorary prize rewards the increased momentum of the Group’s transformation via its rebranding, making the Edenred brand a powerful, unifying benchmark for some 43 million employees, 750,000 companies or public authorities, and 1.4 million partner merchants. The identity of the 400 products and services developed by the Group, whose flagship Ticket Restaurant program now carries the Edenred brand name, has been completely overhauled in line with standardized graphic codes. This identity is embodied by the “We connect, you win” signature, which reflects the shift to digital, the concept of networks established by the Group, and the benefits offered by Edenred : enhanced purchasing power for employees, optimized expenditure for companies, and increased business activity for merchants.
The “One Shot” honorary prize pays tribute to the new identity’s simultaneous launch among 8,000 employees across 42 countries on June 14, 2017. Following a one-year collaborative effort by a team of more than 200 employees worldwide, Edenred’s 8,000 employees sported the colors of their new brand at events organized in the Group’s 42 countries, widely communicated on the social networks via #Edenredconnects (23 million views).
Each year, COM-ENT, formerly “Communication & Entreprise”, which brings together more than 1,700 members from the communication universe (businesses, agencies, public bodies, freelancers and students), organizes the Grands Prix awards to uncover tomorrow's trends, and reward the most innovative systems and ideas. The 31st edition of these Grands Prix awards took place on November 23 on the occasion of an evening laid on for 1,000 communication professionals.
Relive the award ceremony on Twitter with #GPComent hashtag
More information about the launch of Edenred worldwide new identity