March 09, 2018
Edenred wins three TOP/COM awards for its rebranding
After winning two COM-ENT prizes in November 2017, Edenred won three additional awards for its rebranding at the 23rd TOP/COM Corporate Business Grands Prix
During this event which rewards the best corporate communication campaigns, Edenred received the following prices:
- GOLD TOP/COM GRANDS PRIX in the “Internal Event” category
- SILVER TOP/COM GRANDS PRIX in the “Global Design” category
- TOP/COM GRANDS PRIX special award for expression
The gold award in the “Internal Event” category pays tribute to the new identity’s simultaneous launch among 8,000 employees across more than 40 countries. Following a one-year collaborative effort by a team of more than 200 employees worldwide, Edenred’s employees sported the colors of their new brand at events organized in all the Group’s countries, widely communicated on the social networks via #Edenredconnects (23 million views).
The silver award in the “Global Design” category rewards the increased momentum of the Group’s transformation via its rebranding, making the Edenred brand a unifying benchmark for some 44 million employees, 770,000 companies or public sector clients, and 1.5 million partner merchants. The identity of all the products and services developed by the Group, whose flagship Ticket Restaurant program now carries the Edenred brand name, has been completely overhauled in line with standardized graphic codes. This identity is embodied by the “We connect, you win” signature, which reflects the shift to digital, the concept of networks established by the Group, and the benefits offered by Edenred: enhanced purchasing power for employees, optimized expenditure for companies, and increased business activity for merchants.
Edenred also won a special awards for expression, rewarding the best oral presentation in front of a jury composed of communications professionals.
