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Press release

Communication 09 March 2018

Edenred wins three TOP/COM awards for its rebranding

After winning two COM-ENT prizes in November 2017, Edenred won three additional awards for its rebranding at the 23rd TOP/COM Corporate Business Grands Prix

During this event which rewards the best corporate communication campaigns, Edenred received the following prices:

  • GOLD TOP/COM GRANDS PRIX in the “Internal Event” category
  • SILVER TOP/COM GRANDS PRIX in the “Global Design” category
  • TOP/COM GRANDS PRIX special award for expression

The gold award in the “Internal Event” category pays tribute to the new identity’s simultaneous launch among 8,000 employees across more than 40 countries. Following a one-year collaborative effort by a team of more than 200 employees worldwide, Edenred’s employees sported the colors of their new brand at events organized in all the Group’s countries, widely communicated on the social networks via #Edenredconnects (23 million views).

The silver award in the “Global Design” category rewards the increased momentum of the Group’s transformation via its rebranding, making the Edenred brand a unifying benchmark for some 44 million employees, 770,000 companies or public sector clients, and 1.5 million partner merchants. The identity of all the products and services developed by the Group, whose flagship Ticket Restaurant program now carries the Edenred brand name, has been completely overhauled in line with standardized graphic codes. This identity is embodied by the “We connect, you win” signature, which reflects the shift to digital, the concept of networks established by the Group, and the benefits offered by Edenred: enhanced purchasing power for employees, optimized expenditure for companies, and increased business activity for merchants. 

Edenred also won a special awards for expression, rewarding the best oral presentation in front of a jury composed of communications professionals.
 

About

Edenred is a leading digital platform for services and payments and the everyday companion for people at work, connecting more than 60 million users and more than 2 million partner merchants in 45 countries via close to 1 million corporate clients.

Edenred offers specific-purpose payment solutions for food (such as meal benefits), engagement (such as gift cards and engagement platforms), mobility (such as multi-energy solutions, including EV charging, maintenance, toll and parking) and corporate payments (such as virtual cards). 

True to the Group’s purpose, “Enrich connections. For good.”, these solutions enhance users’ well-being and purchasing power. They improve companies’ attractiveness and efficiency,and vitalize the employment market and the local economy. They also foster access to healthier food, more environmentally friendly products and sustainable mobility.

Edenred’s 12,000 employees are committed to making the world of work a connected ecosystem that is safer, more efficient and more responsible every day.

In 2023, thanks to its global technology assets, the Group managed €41 billion in business volume, primarily carried out via mobile applications, online platforms and cards.

Edenred is listed on the Euronext Paris stock exchange and included in the following indices: CAC 40, CAC 40 ESG, CAC Large 60, Euronext 100, Euronext Tech Leaders, FTSE4Good and MSCI Europe.

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Matthieu SANTALUCIA

Media relations

By phone: +33 (0)6 83 54 12 10