With a presence in Brazil for more than 40 years, Edenred has been actively helping Brazilian companies implement the Workers’ Food Program through its Employee Benefits offering. Initiated by Brazil’s government in 1976, the program promotes healthy eating in order to enhance employee well-being and improve productivity.
With the acquisition of Cooper Card’s client portfolio in Brazil, Edenred is consolidating its integration into the economic fabric of the state of Paraná. With 11 million citizens, it is one of the country’s most populous and dynamic states and represents a major employment pool. In 2019, Cooper Card’s employee benefits business generated revenue of 25 million Brazilian reais.
Edenred, a leading services and payments platform for people at work, connects 7 million employees and 330,000 partner merchants via more than 130,000 corporate clients in Brazil. Edenred Brazil has developed a portfolio of fully digital solutions, covering Employee Benefits and Fleet & Mobility Solutions. The 170,000 Cooper Card users will benefit from the innovative approach developed by Edenred Brazil, notably in terms of access to mobile payment services and meal delivery platforms including Uber Eats and Rappi, services that are already proposed to users of Edenred food-related solutions such as Ticket Alimentação and Ticket Restaurante.
Gilles Coccoli, Edenred’s Chief Operating Officer, Americas, said: “Every day, Edenred makes it easier for several million employees in Brazil to access a diverse food and mobility offering via innovative payment solutions. This acquisition, in what is still an underpenetrated market, will enable us to increase our presence among companies in the state of Paraná, thereby helping to enhance their employees’ well-being.”
The transaction is subject to approval by the Brazilian antitrust authority and the Central Bank of Brazil and is expected to have a positive impact on the Group’s net profit from year one. The acquired client portfolio will be integrated into Ticket Serviços, Edenred’s Brazilian Employee Benefits subsidiary.