November 14, 2017
Edenred steps up development in mobile payments
Edenred is strengthening its leadership position in the mobile payments market by introducing increasingly innovative solutions adapted to new consumer habits. The Group recently launched Android PayTM in Spain, enabling employees to pay for their meals directly with their smartphones.
With more than ten million transactions already carried out using mobile payment solutions in 2017, Edenred has now become the first industry player to roll out a global, multi-brand mobile payment offering, spanning three continents (Europe, Latin America and Asia), offered in partnership with the leader OEM mobile payment brands and with Edenred proprietary solutions.
The Group launched its first mobile payment program in France in July 2016 followed by Spain in December 2016 for Ticket Restaurant card users, and will soon also be implementing the payment system in Italy for ExpendiaSmart card holders. In Sweden, Edenred introduced Samsung Pay in March 2017 and will shortly extend the solution to Brazil. Edenred is also developing its own solutions in Finland, Italy, Slovakia and Taiwan.
“The rise of mobile payments is a historic turning point for Edenred; it marks an acceleration both in our shift to digital and in our drive to differentiate our offering. We are continuing to develop our strategic plan, which in particular aims to turn digital technology into a powerful growth driver. More than ever, we are making technological innovation and the customer experience the focus of our development” said Bertrand Dumazy, Chairman and Chief Executive Officer of the Edenred Group.
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