South-East Asia is one of the most dynamic regions in the world, with a high energy consumption. According to the International Energy Agency, demand in South-East Asia will rise by 70% by 2040 in order to meet the needs of the construction and transport industries, fueled by urbanization.
Organized in Malaysia, the region’s third-largest economy, the first PetrolWorld trade show brought together more than 300 players from the local and international oil markets.
The event was an opportunity for Edenred to showcase its Fleet & Mobility Solutions, and in particular the solutions on offer in South-East Asia from its Cardtrend subsidiary that enable oil companies and fuel retailers to manage their fuel cards and loyalty programs, either through the supply of IT services or the sale and complete administration of the programs.
Many visitors came to the Edenred stand, decked out in the Group’s new visual identity, and attended the conferences on Fleet & Mobility Solutions for oil companies, designed to boost their sales to very small, small and medium-sized companies and to strengthen customer loyalty.