June 01, 2016
Edenred finalizes its alliance with Embratec in Brazil
The Group is stepping up its development in Expense Management and strengthening its fuel card and maintenance offering by doubling its size in this promising market.
The Group is stepping up its development in Expense Management and strengthening its fuel card and maintenance offering by doubling its size in this promising market.
In accordance with the agreement signed in January, Edenred finalized on May 31, 2016 the combination of its Expense Management assets in Brazil with those of Embratec in a joint venture 65%-owned by Edenred and 35%-owned by Embratec's founding shareholders, thereby creating a leading player in this fast-growing segment.
The entity created by the transaction will bring together Edenred's Ticket Car and Repom assets and Embratec's fuel card and maintenance activities, operated under the Ecofrotas and Expers brands. These businesses will be regrouped under the new Ticket Log brand.
The joint-venture will serve around 27,000 clients, representing more than one million active cards that can be used at more than 24,500 affiliated service stations and maintenance workshops, or 58% of Brazil's national network.
Embratec’s Salary Anticipation solutions will be also included in the scope of the new entity. All these assets will gradually be integrated starting in the next few days.
Thanks to this transaction, Edenred is doubling the size of its Expense Management business in Brazil to become the leading provider of fuel card and maintenance solutions for light vehicles and number two for heavy vehicles. With approximately 60 billion liters of fuel consumed in 2014 and a low penetration rate (between 15% and 20%), the Brazilian B2B fuel card segment holds significant potential for growth.
Edenred has also finalized the acquisition of Embratec's Employee Benefits business, developed under the Ecobeneficios brand.
This transaction is fully in line with Edenred's strategy of accelerating its development in Expense Management, its second growth driver, which is expected to account for 30% of total issue volume by 2017.
