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February 25, 2019

Edenred brings the future into the present at the 2019 Maddy Keynote

Edenred was one of the partners and participants at the 2019 Maddy Keynote in Paris on January 31. A day of conferences and presentations to (almost) experience a day in 2084 as if you were actually there. A look back at the Group’s contributions.

The revolution in means of payment with Élie du Pré de Saint Maur

Edenred’s Executive Vice President, Marketing and Strategy took part in a round table on the future of payments with Alexandre Prot (co-founder of the Qonto digital bank), Pierre Person (Member of Parliament for Paris), and Gilles Deleuze (Blockchain Coordinator at EDF). An opportunity for Elie du Pré de Saint Maur to illustrate Edenred’s pioneering role in digital payments; in France, a study has notably demonstrated that it has already enabled the Group to massively reduce its environmental footprint. Numerous subjects were addressed, including the end of cash, the differing design and adoption of digital payment in various geographies, or the response provided by French fintech companies to the payment revolution.

View the debate:

How digital payment is speeding up growth in foodtech with Pablo Rivera

Group Director of Product Innovation and Marketing Pablo Rivera hosted a workshop looking at Edenred’s digital responses to new lunch break behaviors. As illustrated by the success of the innovative partnerships concluded with Deliveroo and Uber Eats in 2018, the Edenred Direct Payment Services (EDPS) solution simplifies and optimizes the experiences of users, merchants and delivery platforms.

View the complete 2019 Maddy Keynote event

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