Patrick Rouvillois has joined Edenred as Executive Vice President, Marketing & Strategy. Patrick Rouvillois will be in charge of driving the Group’s strategy, transformation and innovation in line with the roadmap set out under the Next Frontier plan for 2019-2022.
Before joining Edenred, Patrick Rouvillois, aged 52, has been Partner & Director at Boston Consulting Group (BCG) with a strong digital dimension. A graduate of Mines ParisTech and the Sorbonne, Patrick Rouvillois started his career in San Francisco in 1991 as a scientist. In 1994, he became a BCG consultant, based in France and Oceania. In 2000 he joined Vivendi Universal to develop and later restructure digital start-ups. From 2005 to 2008 in London, he looked after group product marketing and later consumer marketing of Orange, mobile subsidiary of France Telecom. In 2008 he became Executive Director of Carrefour in charge of Marketing, eCommerce and Merchant Service. He then joined Barnes & Nobles in Luxembourg as Managing Director International in 2012 before rejoining BCG in 2015, in London then in Paris, as Managing Director and Partner of Digital Ventures and later Partner & Director.
Based in Issy-les-Moulineaux, he will report to Bertrand Dumazy, Chairman and Chief Executive Officer of Edenred. His appointment will be effective as of March 31, 2020.
Bertrand Dumazy, Chairman and Chief Executive Officer of Edenred, said: “I am delighted to welcome Patrick Rouvillois to Edenred and have him on the Group’s Executive Committee. His extensive experience in areas such as product digital marketing at major international corporations, as well as his expertise in strategy and digital at BCG, are invaluable assets to Edenred and the success of the Next Frontier plan. I also would like to thank Elie du Pré de Saint Maur for his contribution and his commitment to the Group over the past few years.”