Today’s world is being reshaped by powerful, deep-seated forces. From the health crisis to the tech revolution and climate change, these shifts are prompting individuals and organizations to reevaluate their needs and aspirations. Edenred is ideally placed to both observe and influence these macrotrends, and is already contributing to the emergence of tomorrow’s norms.
A changing world of work
The talent war, Great Resignation and new ways of working of the last three years have redefined the relationship between employers and employees. And these transformations are just the beginning. Today, the challenge for companies is not only to attract and retain top talent, but also to keep them motivated on a daily basis.
Some of the options available to them include flexible working conditions and a variety of personalized benefits.
A new era for mobility
The mobility sector is facing a paradox. While greater movement of people and goods is a major source of economic and social progress, it is also taking a toll on the environment. Transportation is the second source of greenhouse gas emissions globally. And fossil fuels are becoming more scarce, requiring more polluting production methods.
But the sector has undergone a transformation too. Greener options such as electric and connected vehicles, accompanied combined transportation and urban micromobility solutions are now widely accessible, revolutionizing the mobility experience.
New payment experiences
The health crisis accelerated a move from in-person to remote shopping, spurring the growth of e-commerce websites. Payment methods naturally followed suit, with online, mobile and contactless technologies flourishing. As a result, instant payments and e-money are slated to account for over 25% of non-cash transactions worldwide by 2025, versus 14.5% in 2020.
The same trend is at work in the B2B market, where the rise in cashless payments is allowing organizations to optimize their transactions and cash management. The challenge is to identify solutions that combine reliability, security and long-term viability.
Deeply rooted environmental responsibility
People and organizations are collectively and individually questioning their consumption patterns. The climate emergency and a desire to protect biodiversity and the environment have prompted them to adopt more responsible behavior, doing more with less and committing to eco-citizenship.
For the business world, this paradigm is a strategic question. Customers, employees and partners expect companies to act with the same environmental awareness as they do. Laws and regulations – which are more restrictive – further encourage them to continuously reduce their use of resources and their carbon footprint.