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Edenred and Le Projet Imagine: inspiring people to act

Moved by the actions of Le Projet Imagine which aims to showcase the efforts of daily heroes, Edenred has decided to support this information NGO, whose project dovetails with the Group's values.

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Edenred and Le Projet Imagine: a partnership of conviction

Created by Frédérique Bedos, Le Projet Imagine is an NGO that promotes "journalism of hope" by producing films that turn the spotlight on "daily heroes". The objective is to inspire and create a popular commitment to action. An ambition that corresponds to one of Edenred's missions: to make the world of work a better world for all.

Edenred and Le Projet Imagine share the common belief that it is the small, positive actions of everyday life that help change things, and that everyone can improve the world in which we live.

Edenred is a group on the move that reinvents itself regularly. Le Projet Imagine has been a fantastic source of inspiration for reinventing our CSR program.

Bertrand Dumazy,
Chairman and Chief Executive Officer of the Edenred Group

Involving the 10,000 Edenred "daily heroes"

On top of the financial support provided to the NGO, Edenred is keen to create a long-term partnership. This requires the involvement of employees, who are already genuine "daily heroes". In fact, they participate in a whole host of solidarity actions within the framework of societal commitments, especially during Idealday (world day of assistance to local communities).

In concrete terms, awareness events with Frédérique Bedos will be organized in various Group countries throughout the partnership.

In addition, the "Edenred Heroes challenge" allows employees to further the cause of the nonprofit organizations which they assist in a personal capacity. The winners receive a donation of several thousand euros for their nonprofit organization.

A worldwide partnership reflecting the Group’s own values

Although Edenred is an international group, present on every continent, we are also very close to our communities, whether through our solutions or our approach to sustainable development. I am proud of our partnership with Le Projet Imagine, which is a reflection of this commitment.

Bertrand Dumazy,
Chairman and Chief Executive Officer of the Edenred Group

Both in their daily routines and also when it comes to celebrating Idealday, Edenred employees can be everyday heroes. We are delighted to have found such a partner, with whom we share strong values, such as imagination and respect.

Frédérique Bedos,
Founder of Le Projet Imagine

Discover the Le Projet Imagine NGO

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Our social commitments

People: improve quality of life

Planet: preserve the environment

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2020-2021 Integrated Report