A consistently ambitious strategy
In 2023, Edenred successfully continued the implementation of its strategic plan launched in 2022, Beyond22-25, following on from its two previous plans, Fast Forward (2016-2019) and Next Frontier (2019-2022).
With Beyond22-25, Edenred is confirming its sustainable and profitable growth trajectory. The plan is based on a clear vision: be the everyday platform for people at work – a state-of-the-art, flexible and scalable digital platform with the best experience on the market – while encouraging more responsible behavior.
“2023 was a record year for Edenred, driven by the effective rollout of its Beyond22-25 strategic plan.”Bertrand Dumazy
Chairman and Chief Executive Officer of Edenred
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Beyond22-25: Edenred's strategic plan through 2025
In 2016, Edenred embarked on a disruption journey.
Transforming ourselves, shaping new standards within our industry.
Enriching our business portfolio.
Revolutionizing our tech & product approach.
Scaling up our business excellence capabilities.
Positioning ESG at the heart of Edenred.
Since then, we have doubled our revenue, our profitability and our employees.
New trends now drive us even further.
40% of employees work from home at least one day a week.
Employees expect more recognition and well-being support from employers.
96% of vehicles could be connected by 2030.
14% of all vehicles could be electric by 2030.
We have built a global platform able to provide local solutions to nearly 1 million corporate clients, 60 million users and 2 million partner merchants.
It's time to go Beyond22-25.
This is our plan, 3 priorities for each business line.
1. Scale the Core
2. Extend Beyond
3. Expand in New Businesses
Beyond Food, Fuel and Payment.
Powered by an ambitious ESG strategy, a trusted brand, and 4 key assets: our talents, our technology, our ecosystem, our investments.
Our goal: 5 billion euros in total revenue by 2030.
Enrich connections. For good.
The plan’s success is built around three priorities
Scale the Core: strengthen existing markets
Edenred is striving to accelerate the growth of its historic businesses, in markets that are still largely underpenetrated, by adopting a segmented go-to-market strategy that capitalizes on the existing client and user base.
Extend Beyond: enrich the offering
Edenred aims to enrich the service offering for its clients, partner merchants and users beyond the scope of its core business lines, extending:
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Beyond Food (other employee benefits such as employee engagement platforms)
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Beyond Fuel (other mobility solutions such as electric mobility, maintenance and tolls)
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Beyond Payment (corporate payments beyond accounts payable, such as invoice automation))
Expand in New Businesses: develop Edenred’s geographical presence
As part of Beyond22-25, Edenred intends to expand its geographical presence by developing in promising new markets, such as the United States and Africa. To achieve this objective, Edenred is continuing to roll out local solutions and is undertaking targeted external growth operations.
Concrete financial and non-financial targets
The Beyond22-25 strategic plan is aligned with a more ambitious financial trajectory than ever before. It also includes a strong focus on environmental, social and governance aspects, reinforcing the objectives of “Ideal”, the Group’s CSR policy. By 2030, Edenred aims to strengthen its status as an employer of choice and a Company for Good, thanks to solutions that encourage more virtuous and responsible behaviors.
This overarching ambition is confirmed in 2024:
Annual like-for-like EBITDA growth
Annual free cash flow/EBITDA conversion rate
Commitment to net zero carbon by 2050 in line with the Science-Based Targets initiative (SBTi) standard