Embodying transformation

New macroeconomic and social conditions are driving individuals and companies alike to envisage profound changes to their daily lives. Against this backdrop, Edenred has pledged to promote the adoption of new, more responsible behaviors.

Shifts in the world of work

The world of work is experiencing significant transformation: younger generations are seeking greater recognition and well-being at work. Employers, meanwhile, are caught up in a war for talent, while employee commitment levels are declining. More recently, inflation has further strained employees' purchasing power.

Companies are also having to integrate new skills to respond to unprecedented technological challenges, such as artificial intelligence. The rise of AI not only raises questions about data usage, but also brings hope for increased productivity and a reduction in tedious tasks.

Opportunities for Edenred

Thanks to Edenred, employers have access to a range of solutions aimed at enhancing their attractiveness to candidates and retain talent. These benefits, primarily related to food, transportation, healthcare, leisure and human services, can be personalized through Edenred's engagement platforms. These platforms enable beneficiaries to spend their allocated credits on goods and services in line with their specific needs, which promotes well-being and purchasing power.


of employers around the world are facing a shortage of skilled labor (ILO, World Employment and Social Outlook, 2024)


In France, 57% of 18-30 year-olds would consider resigning if their employer failed to properly take environmental issues into account (Harris Interactive, 2023)

A turning point for mobility

While the transport sector continues to expand around the world, many people are actively seeking to limit their travel, spurred by a desire to reduce how much time is spent in transportation (and how tired they are as a result), and to cut greenhouse gas emissions. To meet the challenge of sustainable mobility, employers are helping their employees to adopt more environmentally friendly modes of transportation. At the same time, the freight transport sector is striving to reduce its carbon footprint.

Opportunities for Edenred

Edenred offers various solutions covering a wide range of modes of transportation, from the daily commute to cross-border freight transport. These solutions are in line with both the growth in electromobility and the desire for more environmentally friendly options for business travel.


In 2022, the share of alternative energies (biofuels, gas and electricity) in road transport reached 8.4%, the highest figure recorded to date (Ifpen, 2024)


In 2023, electric car sales in Europe were up 37% versus 2022 (European Automobile Manufacturers Association, January 2024)

Digital payments, setting the new standard

The shift towards digital payments is taking place across all industrial sectors. Businesses are at the forefront of this digital transformation, in terms of how their customers are paying but equally how they settle their own expenses with their suppliers. However, digital payments entail an increased risk of fraud and cybermalware, risks which companies must guard against.

Opportunities for Edenred

Edenred is developing 100% digital payment solutions, and even mobile payment solutions in a number of countries, as is the case in Taiwan. To stay right at the cutting edge, Edenred relies not only on its payment platform for setting up, managing and tracking payment flows, but also on a dynamic open innovation ecosystem. Faced with the growing risk of cyberattacks, Edenred is making significant investments to secure its consumer payment solutions and business-to-business transactions.


trillion dollars: it's the volume of mobile transactions worldwide in 2023, up 30% year-on-year (Fortune Business insights projection, 2023)


annual growth in online payments worldwide by 2030 (Harvard Business Review, 2022)

Responsible consumption, a growing concern

Faced with the climate emergency and resource depletion, its increasingly common for individuals to start consuming in a way that is more respectful of the environment and human rights, and that has a positive impact on the local economy. This is driving companies to go beyond regulatory frameworks to develop more responsible products and solutions.

Opportunities for Edenred

Edenred contributes to responsible consumption by digitizing its lunchtime solutions, enabling users to pay to the penny for only what they need, in turn reducing food waste. In Belgium, Edenred Eco directs employer credits towards local, more environmentally friendly offers.

Edenred's physical cards, meanwhile, are increasingly incorporating higher proportions of recycled materials - and are recyclable themselves. This digital shift means that we can eventually aim for zero cards, and therefore zero plastic.


the target set by the European Commission for agricultural land under organic farming by 2030


In the United States, 69% of consumers said they would be willing to pay more for sustainable products (Blue Yonder, 2023)

Although at lower rates than in 2022, inflation continues to persist around the world, fueled by an uncertain geopolitical and economic context. Foodstuffs have been particularly hard hit by price rises, putting a strain on many household budgets, with many households being forced to adapt their consumption or change certain habits, in order to preserve their purchasing power.

Opportunities for Edenred

Edenred's solutions enable companies to allocate funds directly to their employees' purchasing power, which subsequently works to protect their habits in terms of food, transportation and healthcare, in the face of rising prices. These schemes also help to support consumption in several different sectors, such as culture, thereby boosting local economies and employment.


inflation forecast for G20 countries in 2024, down from 6.2% in 2023 (OECD, 2023)


Food is France's second-biggest expense, behind housing (Insee, 2024)