By providing benefits to employees and members of the community and solutions dedicated to organizational efficiency, Edenred aims to establish itself as the undisputed world leader in prepaid corporate services.

Edenred’s business model provides strong opportunities for sustainable profitability, driven by robust growth trends, relatively little sensitivity to economic cycles and limited investment requirements.

Since 2003, Edenred has recorded average annual growth of 10.7% in issue volume and 23.6% in funds from operations. Annual recurring investments are on the order of €30 million.
At constant scope of consolidation and exchange rates, Edenred reported issue volume growth of 10.00% and an increase in operating revenue of 6.3% in 2010.

This long-term business model is bolstered by the Group's extensive diversification geographically and in terms of products, portfolio, customers and media, which reduces risks and provides a source of stability. The durability of the business model also results from the fact that it creates wealth, generates employment and consumption and ensures control of payment flows.

The markets in which Edenred is a leader benefit from strong growth potential, both for employee and public benefits products and services and for solutions improving the efficiency of organizations. The current and future growth potential of these markets is driven by the rapid transformation of modern-day society. Socio-demographic trends, including urbanization, the aging of the population in Western countries, a higher standard of living, the greater contribution of the services sector to the global economy and the increased role of women in the workplace, are creating stronger demand for services. 

Companies increasingly seek solutions to promote employee loyalty through more attractive, less costly and more personalized incentives. The prepaid benefits and services market has demonstrated its ability to resist difficult economic conditions.

2016 Strategy

Edenred’s strategy is designed to drive strong growth in issue volume and cash flows. Three transformation programs will drive its implementation:

 - asserting leadership in innovation

 - speeding up paperless migration

 - adopting a systematic approach to solution rollout

Edenred aims to deploy four organic operational growth drivers to generate 6-14% normalized annual growth in issue volume over the medium term, as follows:

- Increase penetration rate: 2% to 5%
- Create new products and deploy existing ones: 2% to 4%
- Extend geographical coverage: 1% to 2%
- Increase face value: 1% to 3%.

In addition to these organic growth levers, acquisitions in targeted markets (Latin America, Europe or Asia) will constitute a fifth lever.

A new organization structure

This new strategy will be accompanied by a new governance structure, a new management organization and new key performance indicators tailored to the business (issue volume, FFO*).

* Funds from operations is equal to EBITDA minus net financial expense, income tax expense, adjusted for certain non-cash expenses and income included in EBITDA and the cancellation of financial provisions, tax provisions and non-recurring  provisions.