The stakes for Edenred
In a world facing some crucial issues, in terms of demographic pressure, human impact on the environment, financial crises, social tensions and public health, Edenred wants to demonstrate its understanding of the changes happening in society, and to assert its readiness to participate in the development of new and responsible lifestyles.
On top of these external changes, a deep change is taking place within the company. 2010 is a ground-breaking year: the quest for autonomy, the creation of a new brand and the company’s listing on the stock exchange will all result in a new enterprise.